Our Story

LIFE OF KAI EST. 2022 was founded by James F. Wilson, the son of two Air Force engineers, who spent his early life moving across the United States before his family settled in Southern California. It was there that he was introduced to skateboarding by his uncle, professional skateboarder Adrian Demain. Since the early 1990s, skateboarding has been more than just an obsession for James; it's been a lifestyle, always striving for style and perfection in his approach.

LIFE OF KAI EST. 2022 truly embodies the essence of style and spirit inherent in skateboarding culture. The design philosophy behind our streetwear focuses on elegance and simplicity, coupled with exceptional durability and versatility. Our distinctive emblem features a combination of the Yellow Hibiscus, symbolizing James' Hawaiian heritage, and the Bayahibe Rose, the national flower of the Dominican Republic. These two beautiful floral icons blooming together represent James' first-born son, Kai.

We believe this unique blend of heritage, passion, and design creates something truly special.

Thank you for shopping with us, and we hope you enjoy your Life of Kai experience.

Our Mission

LIFE OF KAI EST. 2022, a brand that offers a unique collection of functional and sophisticated clothing and accessories. Our designs are crafted to blend the elegance of luxury streetwear with the fortitude of street skateboarding, making them versatile for various urban environments.

Whether you're looking for pieces suitable for showcasing your style in areas like SoHo or for capturing impressive clips at spots like the Brooklyn Banks, our full lifestyle collection is designed to meet those needs. We are confident that our range will appeal to those who appreciate both high-quality design and practical durability.